This PR crisis was completely unpredictable. Isis Mobile Wallet wasn`t the only company with so much bad luck. A San Diego-based brand called ISIS Pharmaceuticals was one of many forced to change its name. A name change can go a long way toward solving these problems, Javed said. Article 16 (1) – A company must correct its name if the name or new name under which it received the registration or re-registration cannot be distinguished from the name of another company that already exists or is registered under the Companies Act or any other previously applicable law. The name of the company is also corrected by order of the central government. In such cases, orders must be executed within 6 months from the date of placing the order. But this tactic has mixed results. What worked for ValuJet when they moved to AirTran Airways failed miserably for Altria, formerly Philip Morris. The names of the founders can often be difficult to pronounce and/or spell. They are inherently restrictive and sometimes politically clingy when new partners are brought into the company. Accenture started as a division of Arthur Andersen.

After a split of acronyms, Accenture was founded. The word “accenture” is supposed to be derived from the phrase “focus on the future.” The name was proposed by Kim Petersen, a Danish employee at the company`s office in Oslo, Norway, following an internal competition. Accenture felt that the name should represent its commitment to being a global leader in consulting and high performance, and also wanted the name not to be offensive in the countries where Accenture operates. To protect yourself and your brand, it is always advisable to consult an intellectual property attorney before making your final selection. They will guide you through the process of submitting the required documents and help protect your name from future threats. If the new certificate of incorporation is issued, is the date of incorporation in the certificate the old date of incorporation or the new date of incorporation? Do you want to know if the year of an existing company is lost or not? As early as 1996, the world`s first search engine was founded under the name “BackRub”. Fortunately, creators Larry Page and Serge Brin had the foresight to rename their business, otherwise we would “rub” all the instructions and recipes. He also wanted a name starting with the letter A.

Confusion is something you don`t want your business to be associated with. Changing your business name is the most effective way to clear up this type of confusion before it causes permanent damage to your business. Also Read: Free Download OCR Filing Software for Businesses Download the free trial version of OCR filing software for fiscal year 2018-19 called Gen Comp Law with XBRL. The trial version of the software is available for 5 active hours Time will tell if Meta`s rebranding will be revolutionary or regrettable, but you can be sure that the company spent a lot of time and money testing the idea before presenting it to the world. The company took its name through the headlines. Cambridge, England-based Cambridge Analytica began disbanding in March when former employees leaked the company had stolen personal information from millions of Facebook customers. Any errors on the form are reflected in the changes made to Companies House to its register. You will have to start the process again to fix the error. Perhaps most importantly, there is nothing inherent in the name of a founder associated with the company or the value it brings to its customers.

“Ideally, the company has a new product launch or other big news to announce while announcing the new name to really maximize publicity,” he said. A company`s name is an important aspect of its brand. In fact, companies have what is called goodwill that is associated with their name. Stanford classmates Jerry Yang and David Silo founded a website that would become one of the largest search engines in the world. These risks mean that it`s important to work with a branding agency when trying to change the name of a business. There are many things you can try yourself when it comes to your brand, but naming is not one of them. “The customer cares more about who you are now than what you were in the past, so if a company makes the story compelling enough now, it will soon eclipse everything it was in the past.” Section 13 (2) and Article 13 (6) – A company may change its name by special decision and with the written consent of the central government. However, the consent of the central government is not required if the change of corporate name related to the addition or deletion of the word “private” in the name of the company results in the transformation of the company from private to public and vice versa. In today`s industry with shrinking marketing budgets and ever-increasing competition, it`s more important than ever to properly define your brand image. Your brand, in particular, needs to do more, say more, and work harder than ever. Even if all the stars match and you get your branding the first time, things change, time passes, and brand names sometimes need to be reconsidered.

Although there are between 240,000 and 290,000 U.S. trademark applications each year, and between 85,000 and 200,000 words in a typical academic dictionary, renaming your trademark will rarely be an easy task. With that in mind, let`s take a look at the seven reasons identified in a U.S. study why successful companies change their brand names. Completion of name change Special resolution Does your brand name always talk about different offers? Or is it part of an outdated legacy that no longer reflects who you are today? If so, renaming can be an effective way to better capture everything your brand does or wants to do in the future. Ahh, the dreaded acronym. Although functional and utilitarian, the types of acronym names lack even more meaning and emotion than the founding names. After being hit by a tornado in 1981, the company`s largest store held a four-day sale of damaged and excess inventory in its parking lot. But how do you change your company name? And if you run an LLC or business, can you change your business name? Davidson Branding has developed hundreds of brands over the past two decades, leading companies large and small across the minefield. For all your ROC/MCA related tax returns, Gen CompLaw SoftwareGen Company Law, with XBRL, is a competent MCA/ROC filing software.

It is also useful for complying with legal requirements under the Companies Act, 2013 with XBRL from SAG Infotech. ROC filing software provides complete minute preparation as well as a comprehensive database of the company. Gen CompLaw is a reliable solution for the entire OCR submission. Sound of Music promised “best buys” for everything in the crowd and made more money during the sale than in a typical month. Two years later, the company changed its name. However, his humble beginnings were accompanied by an equally humble name. Jerry`s Guide to the World Wide Web was eventually changed to Yahoo, which stands for “Yet Another Hierarchical Officious Oracle”. When he developed the name in coordination with the management team and the board of directors, he announced it to insiders and customers well in advance of the official launch. The solution: Rename the company to better capture its “philosophy” and “value proposition” and strengthen its U.S. expansion efforts, Suleman said.

For starters, you risk losing the brand value that exists in the company`s existing name. Not without context, sacrifice the brand awareness that exists around the current name, as well as any SEO value you`ve built under the name. Amid its growing success, Tokyo`s founders, Tsushin Kogyo, wanted to come up with a name that Americans could easily pronounce. They landed on Sony, a combination of the Latin word for son, sonus, and the American diminutive “sonny.” After all, geographical names are imbued with the character and history of their location and can be an integral part of a brand`s history. This first is obvious. If another company has sent you a letter asking you to change your business name, now is probably a good time to start the name change process. As your business grows, a broader name allows you to connect more deeply with new customers in new markets. Deciding whether or not to change your business name is not a decision taken lightly. “Name changes bring a lot of vitality to the company, they bring a lot of vision. And they animate the internal team and external customers. When Apple originally launched, it was called Apple Computers.

In 2007, Steve Jobs announced that “Computers” would be removed from the official brand name. Tom`s of Maine, New York Life, Nantucket Nectars, Arizona Tile – there are some cases where a brand is able to expand beyond its original geography and take the name with it. No. Please click here to learn more about how to convert a limited liability company to a public limited company (link to PLC page). In 2014, a new mobile payment company was launched. They had the support of AT&T, T-Mobile, and Verizon. They even printed signs that hung in store windows: “ISIS Welcome Here!” It turned out that Isis Mobile Wallet was an unfortunate name choice. There are certain rules you need to follow when naming your business, including the words you choose for that name. Companies House has published a guide here. M. Suleman said he had started looking for a new name that would meet several needs.